Popular content creators emerge with TikTok on the rise across the GCC

TikTok is on the rise across the GCC, with more and more users turning to the platform. TikTok\’s worldwide growth has been one of the main social media stories of 2019 and it will be interesting to watch how the platform develops in the GCC during 2020.

Although official statistics on the platform\’s usage in the region are not available, it is clear social media users across the Middle East – including an increasing number of celebrities – are flocking to TikTok and brands beginning to take notice . With that in mind, we did some research to uncover the most popular TikTok content creators in the GCC.

Saudi Arabia Dominates

What immediately stands out when looking at the top regional content creators is the dominance of Saudi Arabian users. These make up seven of the top 10 spots with UAE-based users making up the remaining three. Rankings are based on the number of followers as of mid-December 2019.

The fanbases of the top content creators are massive, with follower numbers above a million and in some cases running into several millions.

However, users in the remaining countries also have impressive follower numbers running into hundreds of thousands. It therefore will be interesting to watch how these numbers evolve over the coming year.

Celebrities and influencers

Another trend to watch as Tiktok continues to rise across the GCC region will be how celebrities and influencers from other platforms fare. These are increasingly creating a presence on TikTok and urging their fans on other social platforms to follow them. Will the same faces that have become popular on the region\’s social platforms dominate TikTok next year? Or will the new faces that are emerging consolidate their status? Time will tell.

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